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Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We’ll talk more about these specific digital marketers in a minute.

Digital technologies and media include:
Company websites
Mobile apps
Social media company pages
Search Engines
Advertising
Email and automation
Digital Partnerships with other digital companies

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At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.

digital marketing

While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data you collect over time. By engaging customers in a digital landscape, you build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy.

digital marketing

what are the Benefits of Digital Marketing?
having a strong digital presence will help you in multiple ways: 
It will make it easier to create awareness and engagement both before and after the sale
It will help you convert new buyers into rabid fans who buy more (and more often) 
It will kickstart word-of-mouth and social sharing—and all the benefits that come with them
It will shorten the buyer’s journey by presenting the right offers at the right time

digital marketing

ultimate Guide to Digital Marketing
Digital marketing isn’t magic, and you don’t need to be a computer whiz to be good at it. If you offer a product or service that the market desires, you can successfully market them in digital channels using the strategies taught in this guide.

Digital Marketing

The Ultimate Guide to Digital Marketing doesn’t present hype about the latest flashy tactics in marketing—digital or otherwise. Instead, this resource covers foundational disciplines such as ultimate Guide to Digital Marketing. content marketing, social media marketing, and email marketing, always in the context of the goals that businesses care about.These goals include acquiring new leads and customers, monetizing the leads and customers you already have, and creating communities of brand advocates and promoters.

digital marketing

Types of Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Pay Per Click (PPC)
Affiliate Marketing
Native Advertising
Marketing Automation
Email Marketing
Online PR
Inbound Marketing
Sponsored Content

click to continue

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 Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

Some of the benefits of using social media
Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.
Promoting your products and services: This is ultimately why you invest in marketing.

Why Is Social Media Marketing Important Today?
Today’s consumers rush to browse social media when they want to know more about an organization or product because that’s where they’ll find others talking about that business. What if you don’t have a social media presence? You’ll miss a great opportunity to make an impression. 

Take a look at these stats to have a feel of why having a sound social media marketing strategy is imperative to business success in 2020 and beyond: 
– 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
– 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
– Facebook alone has over 2.7 billion monthly active users. 

Your customers and prospects are using social media channels every single day, multiple times a day. Social media is an ideal place for brands looking to gain insights into their audience’s interests and tastes. The way experts see it, smart companies will continue to invest in social media to achieve sustainable business growth. 

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?Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. It is essentially direct mail done electronically instead of through the postal service. Anytime a company sends out an email, aside from order confirmations and direct responses to customer questions, it could be considered a form of email marketing.

What is included in email marketing?
Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers.

key points
Email marketing is the use of email to promote a company’s products and services or to connect with the customers.
When it’s done well, email marketing is an effective sales driver.
When it’s done wrong, email marketing can come across as spam that annoys customers.
The best marketing emails are optimized for mobile devices, respect the customers, and follow a regular schedule while mixing up the messaging.

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Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content. Content includes personal information, documents, videos, and photos. Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.

Types of Social Media
There are many different types of social media, and many services could fit into multiple categories. Here are a few of the major types, along with some examples.
Social Networks
Social networks specialize in connecting and exchanging thoughts, ideas, and content with other users—often with users who share tastes and interests. Facebook and Twitter are examples of social networks. Though more professional than others, LinkedIn may be considered a social network, as well.

Media Networks
As opposed to social networks, which specialize in letting users share and exchange raw thoughts and ideas, media networks specialize in distributing content like photographs and videos. Instagram and YouTube are examples of this. A YouTube user, for example, will upload a video they’ve created, and other users can “like,” “dislike,” or comment on the video. If they enjoy the video enough, a user may choose to “subscribe” to the creator, so that new videos from that creator appear in their feed.

Discussion Networks
Discussion networks like Reddit are the ideal outlet for posts that can spark in-depth discussion among users. Users can leave detailed responses in the comment section, and other users can respond directly to those comments, allowing for conversations to grow and develop organically.

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